Critical Business Skills for Success

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Critical Business Skills for Success

2015

What does it take to succeed in business? Critical Business Skills for Success is a comprehensive guide to the five disciplines--strategy, operations, finance and accounting, organizational behavior, and marketing--that...

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Features
Clinton Longenecker, Eric Sussman, Michael Roberto, Ryan Hamilton, Thomas Goldsby
Supplier
The Great Courses

In This Series

Strategy Is Making Choices
Episode 1
Strategy Is Making Choices
How Apple Raises Competitive Barriers
Episode 2
How Apple Raises Competitive Barriers
The Danger of Straddling
Episode 3
The Danger of Straddling
What Trader Joe’s Doesn’t Do
Episode 4
What Trader Joe’s Doesn’t Do
First Movers versus Fast Followers
Episode 5
First Movers versus Fast Followers
When Netflix Met Blockbuster
Episode 6
When Netflix Met Blockbuster
Anticipating Your Rival’s Response
Episode 7
Anticipating Your Rival’s Response
Why Did Disney Buy Pixar?
Episode 8
Why Did Disney Buy Pixar?
The Diversification Discount
Episode 9
The Diversification Discount
Forward and Backward Integration
Episode 10
Forward and Backward Integration
Mergers and Acquisitions—The Winner’s Curse
Episode 11
Mergers and Acquisitions—The Winner’s Curse
Launching a Lean Start-Up
Episode 12
Launching a Lean Start-Up
The Power of Superior Operations
Episode 13
The Power of Superior Operations
Leaner, Meaner Production
Episode 14
Leaner, Meaner Production
Refining Service Operations
Episode 15
Refining Service Operations
Matching Supply and Demand
Episode 16
Matching Supply and Demand
Rightsizing Inventory
Episode 17
Rightsizing Inventory
Managing Supply and Suppliers
Episode 18
Managing Supply and Suppliers
The Long Reach of Logistics
Episode 19
The Long Reach of Logistics
Rethinking Your Business Processes
Episode 20
Rethinking Your Business Processes
Measuring Operational Performance
Episode 21
Measuring Operational Performance
Keeping an Eye on Your Margins
Episode 22
Keeping an Eye on Your Margins
Leveraging Your Supply Chain
Episode 23
Leveraging Your Supply Chain
Reducing Risk, Building Resilience
Episode 24
Reducing Risk, Building Resilience
Accounting and Finance—Decision-Making Tools
Episode 25
Accounting and Finance—Decision-Making Tools
How to Interpret a Balance Sheet
Episode 26
How to Interpret a Balance Sheet
Why the Income Statement Matters
Episode 27
Why the Income Statement Matters
How to Analyze a Cash Flow Statement
Episode 28
How to Analyze a Cash Flow Statement
Common Size, Trend, and Ratio Analysis
Episode 29
Common Size, Trend, and Ratio Analysis
Cost-Volume-Profit Analysis
Episode 30
Cost-Volume-Profit Analysis
Understanding the Time Value of Money
Episode 31
Understanding the Time Value of Money
The Trade-Off between Risk and Return
Episode 32
The Trade-Off between Risk and Return
How Investors Use Net Present Value
Episode 33
How Investors Use Net Present Value
Alternatives to Net Present Value
Episode 34
Alternatives to Net Present Value
Weighing the Costs of Debt and Equity
Episode 35
Weighing the Costs of Debt and Equity
How to Value a Company’s Stock
Episode 36
How to Value a Company’s Stock
Achieving Results in Your Organization
Episode 37
Achieving Results in Your Organization
The Value of Great Leadership
Episode 38
The Value of Great Leadership
Emotional Intelligence in the Workplace
Episode 39
Emotional Intelligence in the Workplace
The Art of Effective Communications
Episode 40
The Art of Effective Communications
The Motivation-Performance Connection
Episode 41
The Motivation-Performance Connection
Winning with Teamwork
Episode 42
Winning with Teamwork
Coaching—From Gridiron to Boardroom
Episode 43
Coaching—From Gridiron to Boardroom
Understanding Power Relationships
Episode 44
Understanding Power Relationships
Handling Workplace Conflict
Episode 45
Handling Workplace Conflict
Ethics and the Bathsheba Syndrome
Episode 46
Ethics and the Bathsheba Syndrome
Leading Real Organizational Change
Episode 47
Leading Real Organizational Change
Lifelong Learning for Career Success
Episode 48
Lifelong Learning for Career Success
What Is Marketing?
Episode 49
What Is Marketing?
How to Segment a Market
Episode 50
How to Segment a Market
Targeting a Market Segment
Episode 51
Targeting a Market Segment
Positioning Your Offering
Episode 52
Positioning Your Offering
Identifying Sources of Sales Growth
Episode 53
Identifying Sources of Sales Growth
Deriving Value from Your Customers
Episode 54
Deriving Value from Your Customers
Creating Great Customer Experiences
Episode 55
Creating Great Customer Experiences
The Tactics of Successful Branding
Episode 56
The Tactics of Successful Branding
Customer-Focused Pricing
Episode 57
Customer-Focused Pricing
Marketing Communications That Work
Episode 58
Marketing Communications That Work
The Promise and Perils of Social Media
Episode 59
The Promise and Perils of Social Media
Innovative Marketing Research Techniques
Episode 60
Innovative Marketing Research Techniques